TRUNK "IN THE UNITED STATES" 229 RUE SAINT HONORÉ 75001 PARIS

TRAVEL TRUNK AND PET SUPPLIES BRAND

old lock In the United States Paris
old lock In the United States Paris

Despite the surprising name " Aux Etats Unis " is a brand of French trunks. 

 

Family business, founded around 1897, father and mother, then son Deraisme took care of it:

In the USA :

Retail trade & Leather goods and travel items

 

The luggage brand in the United States set up shop at:  229 rue Saint Honoré 75001 Paris

Mail box In the United States
Mail box In the United States 

"In the United States" will have its heyday, the address is prestigious and the appearance of its very inspired trunks will seduce.

 

The production of trunks is quite significant, done in the backyard of the shop which serves as a production workshop, part of the leather goods is manufactured by subcontracting.

 

Locks and hardware will be "ordinary", mainly in brass, purchased from industrial manufacturers and stamped, such as "Au soleil" rue Richard Lenoir. The quality is good, with its solid brass corners.

 

Certain engraving on a lock: 

In the USA 

Daism 

Paris 

229 rue st honé

 

 

From the time of the first Deraisme generation, In the  United States will  offer its customers:

trunk in the united states
  •  Shoe case
  • Hat trunk
  • Wardrobe trunk
  • Mail trunk
  • Cabin trunk
  • Transport case
  • etc

But times change and trunks are no longer in fashion, the production of trunks will cease definitively in the 1940s.


Industrial and Commercial Cooperation (1932 - 1935)

The five most prestigious Parisian trunk makers are united in an equal way to face the economic crisis, in particular for the purchase of raw materials and travel items and the filing of patents. 

On July 2, 1932, a new company, Industrial and Commercial Cooperation  CIC , was created  , with the directors of the five largest trunk manufacturers of the time:

  • André Deraisme: In the United States
  • Gaston Vuitton: Louis Vuitton
  • Robert Goyard: Goyard
  • Jule Coulembier: Moynat
  • François Bertin: At the start

The cooperation will last until 1935.


Bag to carry two dogs - In the United States
Bag to carry two dogs - In the United States

 

 

In 1942, when the father died, the son took over the family business, still accompanied by his mother.

 

After the war, customer demand changed, and the house in the United States had to reinvent itself with more high-end products in a niche market.

 

The house in the United States will then specialize in the welfare of domestic animals and their wealthy owners (Goyard also offered accessories for animals).

 

Collar, leashes, toiletries, exclusively for pets. Some necessary, bags, small leather goods, jewelry boxes and game box.

dog trunk - In the United States
dog trunk - In the United States

 

Having no buyer, The brand In the United States  disappears definitively in the 80s, and will fall into oblivion.

 

Gilbert Rotival our master Gainier - Leather goods maker and friend, was for more than 30 years a subcontractor of the son Deraisme.

 

He made many articles for domestic animals such as this bag or this trunk including everything necessary for the well being of his animals, bowls and dog accessories.

In the United States 229 rue Saint Honoré 75001 Paris
In the United States 229 rue Saint Honoré 75001 Paris

 

The one and only address of the company store was: 

 

In the USA

229 rue saint honoré

75001 Paris

 

a stone's throw from the Goyard and Hermes Houses and the Moynat boutique on avenue de l'Opéra which today is located on rue Saint Honoré.

 

Today only the facade has been preserved where we can still read:

 

Travel items 

229

 

The address is now home to Church's English shoe manufacturer.

COATED CANVAS IN THE UNITED STATES:

diamond canvas in the united states paris luxury trunk

Coated canvas In the United States:

 

Brown canvas printed with orange diamonds very inspired by the canvas with the mythical monogram of the Maison Louis Vuitton, both in terms of colors and pattern.

 

The canvas was made by the company "Lorient L'incrusta".

 

A look very similar to Louis Vuitton trunks that could be confusing even to a discerning eye.

A SURPRISING RETURN

in the united states 1845 new trunk logo
Depot logo INPI 2011 - In the United States 1845

In 2008   for the symbolic euro, the name " ux United States " was again registered at the INPI in Paris (in force only in France.) 

 

Surfing on the retro neo and the old trunk market in full renaissance,

 

in 2011 a new logo was deposited for the canvas, adding the words "In the United States 1845" between the diamonds.

 

Why 1845? 42 years before the creation of the house, surely a mistake. 

 

In 2015 the trademark "In the United States" is registered internationally, but  this request will be refused or rejected by most countries. 

 

The new production of  these trunks has no collection value,

 

because you will understand that these new recordings have no link with the original name. 

Source: INPI 

We can hope that it will offer new quality, innovative products and why not accessories for pets!

 

Son Deraisme, now 93, is furious at not having been informed of the situation. 

EXAMPLES OF TRUNK FROM MAISON DERAISME - IN THE UNITED STATES 229 RUE SAINT HONORÉ PARIS


READ ALSO:


Malletier of yesterday and today

Other Parisian trunk makers and anonymous trunk:

At the start, Moreau, Au touriste, Lavoët.



 

Malle Aux Etats Unis : french page