GOYARD TRUNK HISTORY

WHAT A BEAUTIFUL STORY THAT OF THE PARISIAN TRUNK MAKER GOYARD!

In  1845 , the young  François Goyard  joined Malle Morel as an apprentice  , a layetier and packager located at 347 rue St-Honoré, near Place Vendôme.

GOYARD TRUNK HISTORY shop Paris 233 rue saint honoré

 

Morel  is the official supplier of the Duchess of Berry.

 

1848  Meeting of  François Goyard and  Louis Vuitton.

 

In  1853 , following the sudden death of his employer  François Goyard , he took over and created the Goyard company  .

 

In  1856 , when the streets of Paris were renumbered,  347 would  become  233 St-Honoré . The address of the house has never changed since then.

 Edmond Goyard trunk canas vintage

 

In  1885,  his 25-year-old son  Edmond Goyard  took over the company and renamed it  E. Goyard.

 

Edmond is a visionary with a lot of creativity. He also developed the business by opening four branches. He creates articles for animals and develops automotive products. 

 

In  1900 , it was his first participation in a long list at the Universal Exhibitions. He presents the iconic chevron Goyardine canvas.

canvas  Goyard 1965 trunk and bag vintage

Before his death in 1937, he joined forces with his first son Robert and jointly  managed E. Goyard et fils .

 

In  1937,  Robert Goyard  embodied the brand during the post-war growth.

Like his father, Robert ran the store until his death in 1979.

 

In  1965,  he redesigned and deposited the flexible woven Goyard canvas.

In  1979 , when Robert died,  Jean Edmond Francois history goyard trunk shop old time

In  1968 , he revisited the drawing by simplifying it.

 

In  1951 , Jean Edmond Francois Goyard, son of Robert, entered the company's share capital, which he transformed into a public limited company.

 

In  1979 , when Robert died,  Jean Edmond Francois  took over, with his daughter  Isabelle Goyard , the business which was in decline.

historic Goyardine coated canvas created in 1900
historic Goyardine coated canvas created in 1900

In  1998 , Jean-Michel Signoles , a French businessman, former owner and creator of the Chipie brand  ,  took over  the management of the house.

 

Reissue of the black Goyardine canvas. 

 

He built new workshops in Carcassonne, where he was originally from.

 

In  2002  The variations of the goyardine canvas in twelve colors is the first sign of a takeover of the  Signoles family.

Today La Goyardine is available in 13 colors trunk goyard

Made famous by its herringbone canvas, the brand communicates very little. However, its prestige is enormous because it supplies stylists of great renown like Coco Chanel or Karl Lagerfeld and stars like Madonna or Victoria Beckham.

 

Today the house is still managed by Jean-Michel Signoles, his four sons and his wife Laurence.

 

Today La Goyardine is available in 13 colors.

Multicolored trunk and suitcase Goyard canvas chevron trunk canvas

 

Also limited edition like the pink Goyardine.

 

10 stores around the world, and around 20 points of sale around the world.

 

François Goyard (1828-1890)

 

Edmond Goyard (1860-1937)

 

Robert Goyard (1893-1979)

 

Jean Edmond françois (1918-2005)


THE CANVAS IS PAINTED WITH THE FAMOUS CHEVRON PATTERN:

THE CANVAS IS PAINTED WITH THE FAMOUS CHEVRON PATTERN trunk goyard

All the colors of Maison Goyard's canvas require four successive passes in order to paint the Goyard motif in four colors.

 

It is manually that we apply the induction, which makes it possible to obtain the color pigments, on the surface of the canvas using a cadrette that we move (serigraphy).

 

Every eight passes, the silk threads that compose it must be cleaned with plenty of water to avoid clogging.

 

The Goyard house has always refused to automate this process. Each point is particular in its finesse, rhythm and irregularities.

 

An apparently insensitive thermal amplitude during drying can also influence the density of the colors obtained.

 

Each canvas becomes unique. 


MAISON GOYARD LABELS


REVOLUTIONARY CREATION, THE OLD TRUNKS THAT MADE GOYARD SO SUCCESSFUL

trunk office Sir Arthur Doyle goyard Sherlock holmes

 

1925 - Goyard office trunk

Commissioned by the writer Sir Arthur Conan Doyle , who is none other than the creator of the detective novels Sherlock Holmes .

trunk wardrobe Goyard coco chanel 1939

 

Goyard wardrobe trunk

This black wardrobe is the personal trunk of Gabrielle Chanel, better known as Coco Chanel.

Personalization with  Initials and bands .

card holder Goyard crocodile lézard

 

Goyard card holder

Exotic skin card holder

Lizard - crocodile

 

 

Goyard & Keller leather toiletry case silver

Goyard & Keller leather toiletry case

Year: around 1888

Exterior  :

Pig leather

Assembly of the leather pieces, by hand-sewn visible seam, saddle stitch.

Solid brass lock

Interior  :

Blue morocco leather and blue moiré silk lining

Comprising a set of crystal flasks and a solid silver lid  1st title  signed by the famous master silversmith G. Keller - Paris.

Dimension: 400 mm x 290 mm x 150 mm

Small Goyard bottle box leather and silver box trunk

 

Small Goyard bottle box

Exterior : 

Cow leather (VVN)

Assembly of the leather pieces, by hand-sewn visible seam, saddle stitch.

Solid brass lock

Initial: CP 

Interior  :

Black morocco leather

Three silver bottles engraved on the cap with a letter: J - N - C

trunk wardrobe Goyard

 

Goyard wardrobe trunk

Year: Around 1910  

Exterior :

Cowhide leather (VVN) 

Stable band: Red and yellow and RM initials

Provenance: Château of Château neuf-sur-Cher 

Interior :

One side a wardrobe in the lower part four shoe compartments.

On the other, five drawers with Goyard stamped handles

Dimension: 105 cm x 62 cm x 54 cm

Goyard leather suitcase Year: Around 1910

Goyard leather suitcase

Year: Around 1910   

Exterior  :

Cowhide leather (VVN) 

Stable band: Red and yellow and RM initials

Assembly of the leather pieces, by visible seam sewn by hand

Lock and nails: solid brass

Provenance: Château of Château neuf-sur-Cher 

Interior  :

beige canvas 

Dimension: 44 cm x 51 cm x 34 cm

 

Goyard hat trunk

Goyard hat trunk

Year: Around 1910

Exterior  :

Goyardine 

Vegetable leather rims

Hardware: Solid brass 

Interior  :

Capiton 

beige canvas

1 locker

1 ribboned hat cage 

Discover this restoration (French page)...

Goyard chest of drawers trunk 1910

Goyard chest of drawers

Year: Around 1910

Exterior  :

Goyardine 

Banks and corners in lozine

Hardware: Solid brass

Interior  : 

Coated orange goyardine

Lockers

2 drawers

1 ribboned hat drawers 

Dimensions: 81 cm x 59 cm x 46 cm

Goyard drawer trunk wardrobe 1920

Goyard drawer trunk

Year: Around 1910 - 1920

Exterior  :

Goyardine 

Banks and corners in lozine

Hardware: Solid brass

Interior  : 

Woven yellow goyardine

4 drawers

Dimensions: 91 cm x 55 cm x 34 cm

wardrobe goyard trunk vers 1910 goyardine

Goyard wardrobe trunk

Year: Around 1925 

Exterior  :

Goyardine 

Initials HB

Leather handles

Hardware: solid brass

American lock 

Domed top policeman's hat 

Interior  :

One side a wardrobe 

On the other five drawers

Dimension: 103 cm x 62 cm x 54 cm

Goyard shoe case trunk suitcase

 

Goyard shoe case

Year: around 1910

small suitcase allowing the transport of 6 pairs of shoes.

Discover its restoration..(French page)

 

trunk cabin goyard

 

Goyard cabin trunk 

Year: Around 1915

Trim: leather

Discover its restoration ...( French page) 

Goyard hat suitcase trunk

 

Goyard hat suitcase

Year: Around 1910 

Exterior  :

Goyardine 

Leather borders

Leather handle

Hardware: solid brass

Interior  :

beige canvas

Goyard cabin trunk

 

Goyard cabin trunk

Year: Around 1900

Outer canvas: beige rustic canvas

 

Goyard wardrobe trunk

 

Goyard wardrobe trunk

Year: Around 1920 

Exterior  :

Goyardine 

Initials MT

Leather handles

Hardware: solid brass

Interior  :

One side a wardrobe 

On the other five drawers

Dimension: 103 cm x 62 cm x 54 cm

Old trunk goyard mail courrier

 

Goyard courier trunk

Old Goyard trunk 

Year: Around 1920 

Exterior  :

Goyardine 

Hardware: solid brass

Interior  :

Beige canvas and quilting

 

trunk cabin Goyard

Goyard cabin trunk

Year: Around 1910

Exterior:

Natural cowhide leather (VVN) exterior

Assembly of the leather pieces, by visible seam, hand sewn in selier stitch, very thick red linen threads.

Beech slats

Lock, clasps and hardware: Polished solid brass

Leather handles

Interior:

Beige canvas and interior padding 

Dimension:  1040 mm x 560 mm x 340 mm

cabin suitcase brown Goyard trunk

 

Goyard suitcase 

Year: Around 1925

Exterior: 

Brown coated canvas

Interior:

Yellow woven canvas

 

Goyard shoe case trunk

 

Goyard shoe case

Year: around 1920

small suitcase allowing the transport of 4 pairs of shoes

Goyard wardrobe trunk

 

Goyard wardrobe trunk

Year: Around 1930

Exterior  :

Brown coated canvas 

Lozine shores

Corners, brackets and clasps: steel

American lock: Brass

Interior  : 

Wardrobe

5 drawers

Dimensions: 104 cm x 52 cm x 54 cm

 

NEW GOYARD TRUNKS

Palace 55 Goyard suitcase trunk 2010 silver

 

Palace 55 Goyard suitcase

Year: 2010

in silver coated canvas, lozenge borders and silver leather reinforcements, metal reinforcements, beech reinforcements, double frame, bell with keys, silver leather handle

Dimensions: 39 cm x 56 cm x 26 cm

Palace suitcase 70 Goyard 2010 gold

 

Palace suitcase 70 Goyard

Year: 2010 
in gilded coated canvas, lozine borders, reinforced angles in gilded leather, metal reinforcements, beech reinforcements, double frame, bell with keys, golden leather handle. 
Dimensions: 48 cm x 70 cm x 26 cm

buy goyard interior suitcase nine yellow woven goyardine

Goyard suitcase

Year: 2010

The brand's new trunks and suitcases have a canvas glued to cardboard then nailed to the barrel. It is a specificity of Goyard.

Goyard picnic trunk

 

Goyard picnic trunk

Year: 2010
Exceptional picnic trunk for 4 people (special order), in Goyardine coated canvas, with chevron decoration, black and black leather, lozine corners, chromed metal clasps and fasteners, reinforced metal corners, large leather handle. Interior containing: a serving tray, a large silver metal box for snacks, two jars with porcelain lid for condiments, a chromed metal thermos, a large glass bottle, two small nickel-plated metal boxes for cookies, four forks, four spoons, four knives, four rectangular Limoges porcelain plates, two small bottles for oil and vinegar, a stove snuffer, a salt shaker, a pepper shaker, four Limoges porcelain saucers, four porcelain cups porcelain, four crystal glasses,four linen napkins embroidered "Goyard". In its cover. Dim .: 37.5 x 57.5 x 33cm. 

Goyard cocktail trunk martini

 

Goyard cocktail trunk

Year 2014

With or without martini, pure luxury, this trunk dedicated to the pleasure of nature and cocktails.

Goyard bicycle trunk

 

Goyard bicycle trunk

Trunk designed to store a folding bicycle


ALSO READ:

DISCOVER THE HISTORY OF FRENCH LUXURY MALLETIERS: 

false-counterfeit-kelly-hermes-birkin-vintage-how-recognize-a-true-bag-a-hand-vintage/

 

How to recognize a vintage counterfeit Goyard bag

Recognize a real bag, spot an imitation, we are going to reveal the secrets of an authentic second-hand Goyard bag to unmask fakes.


 

Malle Goyard : French page