Georges Vuitton (1857 - 1936) Son and successor of Louis Vuitton
French success story in the luxury world. The incredible story of the Louis Vuitton trunk maker:
1821 August 4 birth of Louis Vuitton in Anchay in a family of peasants and millers from Jura.
1835 At 14 Louis Vuitton decides to come to Paris, it will take him two years to cover the 400 kilometers on foot.
1837 Louis Vuitton becomes an apprentice with Monsieur Maréchal, a layetier and packager, who teaches him the design and manufacture of chests and travel trunks. He will subsequently become first clerk.
1848 Meeting of Louis Vuitton and François Goyard.
Louis Vuitton (1821 - 1892) The founder of the Maison.
After his apprenticeship as a “layetier-packeur-briefetier”, he was noticed for his talents and became the exclusive packer of the Empress Eugenie - the starting point of the Maison Louis Vuitton Malletier created in 1854.
In 1854 Louis Vuitton founded the company
Opening of its very first store on rue neuve-des-capucines in Paris.
Louis created from the gray Trianon canvas . Lighter, less expensive and completely waterproof, it replaces leather which was molding and cracking.
1857 Birth of Georges Vuitton son of Louis Vuitton and Clémence Amélie Parriaux.
1859 Opening of the asnières workshops
1868 Louis created the Lit trunk
1868 Louis created the zinc trunk , totally waterproof, this explorer trunk was designed for overseas trips, in Africa and in India. This trunk is designed to keep clothing out of moisture, heat and dust, and to keep travelers presentable even in hostile environments.
1871 : inauguration of the rue du scribe boutique in Paris.
Georges Vuitton (1857 - 1936) Son and successor of Louis Vuitton
Georges increases the reputation of the house through communication activities and regular participation in world exhibitions.
Georges Vuitton creates the lock , the Damier canvas and the Monogram which will make the trunks mythical
1871 Georges son of Louis, studies in Jersey for 2 years to learn English.
1872 Louis strikes back and replaces the Trianon canvas with a striped canvas
1873 Georges begins an apprenticeship in Asniére.
1875 Louis created the wardrobe trunk from the wardrobe.
1878 Louis entrusts the management of the store on rue Scribe to Georges.
1883 Birth of Gaston Vuitton son of Georges Vuitton and Joséphine Patrelle, daughter of the inventor of the Arôme Patrelle.
1885 Georges to counter the English on travel objects, and aspiring to international influence, opens his first store in London at 289 Oxford Street.
1888 Georges tries to put an end to the copy of the striped canvas, and draws a new checkered pattern "Louis Vuitton, registered trademark" The luggage of the house thus becomes the first manufactured objects which present the mark on the outside.
1880 relocation of the store from Oxford street to 454 Strand London
1889 Georges invents the mythical lock with throats , inviolable, and the key of which can open the same series of trunks.
1892 creation of an aluminum explorer trunk
1892 Death of Louis VUITTON at the age of 71.
1896 Imitations of the Vuitton Trianon, Striped Canvas and Checkered Canvas continued.
Georges tries to respond to the copy by producing a complex motif. The Monogram canvaswas born.
Gaston Vuitton (1883 - 1970) The third generation
Gaston took over the management of Louis Vuitton Malletier in 1936. He participated in the design of new models. From the end of the 19th century and as a collector, he brought together a personal museum of old trunks, some of which are still present in the collections of the Musée des Arts Décoratifs (donation Louis Vuitton, 1986). In 1959, he designed a new coated canvas , which was lighter and more easily transportable.
1897 Gaston begins an apprenticeship in Asniére.
1899 Gaston joined the sales team on rue Scribe.
1901 : Creation of the steamer bag
1910 Flower trunk , for privileged clients.
1911 Malle Albert Kahn - fight for universal peace. Albert Kahn, a wealthy banker known for being a great patron and built up a huge photographic background.
1914 inauguration of the 70 avenue des Champs Élysées store, a legendary luxury boutique.
1929 Georges creates the office trunk for Leopold Stokowski , the great British conductor. He ordered a trunk that has become a legend.
1930 Creation of the Keepall bag , the most legendary of all Louis Vuitton travel bags.
Creation of the iconic Speedy bag
1932 : Creation of the Noé bag created with the organ to contain hot bottles of champagne.
“It's a whole era that is expressed through this baggage, where we understand that traveling was also an elegant experience. The Noé bag was invented in 1932 by Gaston-Louis, at the request of a Champagne producer, to hold five bottles. Carrying your tea or champagne service with you is a bit like making your living room travel, carrying an art of living that suddenly becomes mobile. Noah also announces what a city bag can be. It has since become a classic of the House, which comes in pop colors for a joyful and urban durability. "
Creation of the Marceau bag
“In the Louis Vuitton family, we were passionate about aviation. Two of Georges' children, the twins, Pierre-Eugène and Jean-Armand, made helicopters and an airplane for which a patent has been filed. Aeronautics has at the same time imposed light, flexible bags, which can accompany air travel. This bag, which may have belonged to Dora Maar, is a rustic brown canvas bag. It is a pioneer of flexible luggage and, even if it is economical and very usual in appearance, we have in its form all the principles of the real city bag, nomadic and elegant. "
1936 Death of Georges Vuitton at the age of 79.
1959 Creation of the modern flexible monogram canvas PVC . Opening a new horizon: the handbag and flexible object.
1970 Death of Gaston Vuitton at the age of 87.
1973 Patrick Vuitton begins an apprenticeship at Asniére.
1977 , the family business is managed by Odile Vuitton, daughter of Gaston-Louis, and by her husband.
1985 Launch of the Epi line (long grain leather)
Since 1987 , Louis Vuitton has been part of the French conglomerate LVMH Louis Vuitton Moët Hennessy, the world's leading luxury group headed by Bernard Arnault.
1996 - Reissue in an exceptional collection of checkered PVC canvas
2010 - revival of the traditional flower trunk in the form of a VIP mini paperweight trunk or jewelry box.
For the same model there are several qualities and finishes (series):
Louis Vuitton ( Mark ) fabrics
Louis Vuitton has never ceased to develop its fabrics.
The first were united, then checkerboard, and the famous LV canvas better known today as "Monogram", these canvases have gone through the ages.
The first were woven , then stenciled , then screen-printed to become today's monogram PVC canvas .
Depending on the technique and the materials used and the time, the canvas presents variations in textures and colors, which collectors and professionals call "Mark" brands we stain referenced.
Louis Vuitton store 1854 - 1978
Ideal for dating a trunk that has an interior label, the address of the shops gives an indication of the age of a piece of luggage.
4 rue neuve des capucines Paris
Workshops in Asnières
Paris - 70 Champs-Élysées
Paris - 1 rue scribe Paris
London 289 Oxford Street
London at 454 Strad Street
London at 149 New Bond Street
Cannes - 10 rue des belges
Nice- 4 Albert 1er garden
Lille - 34 rue Faidherbe
Cannes - 10 rue des belges
Nice at 12 avenue de Verdun
Vichy - 1 rue du parc
78 bis av Marceau
Article dedicated to old trunk locks, Louis Vuitton. We try to reference the main ones.
There are dozens of different lock models we present to you the most common.
Price of new:
Discover all the prices of the French luxury house.
Analysis of the evolution of the range over the past thirty years. You will be surprised with the result. price of the new Louis VUITTON.
Expertise, what is the value of an old trunk:
We receive many emails from people wishing to know the value of their Louis Vuitton, Goyard or Moynat trunk.
It is common to confuse expertise and estimation. Revelations on an abuse of language. Comparison of different models and value of an old trunk
Buy without being fooled!
This article aims to educate future buyers, so that they make the best choice on their next investments, at the best price. Denounce certain indelicate practices. We help you avoid the pitfalls!
The journey - From the most ancient times to the present day.
Year : 1901
Illustrated with forty woodcuts
Preface by Émile Gautier
Pairault & cie, printers and publishers
3 passage nollet 3
First edition, 294 pages (uncut)
Dimension: 165 mm x 255 mm
Exciting and rare work written by Georges, son of Louis Vuitton.
Book cover: Signed Charles Henri Pille (1844-1897). This illustration denotes the public enthusiasm at the end of the 19th century for the Middle Ages. On the sign we can read "Lors Vuitton, Huchier", a term from the Latin of the 12th century and desiring the manufacturers of trunks.
125 years of Louis Vuitton - The era seen by JHLartigue
Edition: Louis Vuitton Company
Language: French or English
Book in two volumes (salmon / beige) in box.
Cardboard box covered with a brown canvas.
Illustrated historical timeline. Many photographs by JH Lartigue EOHC Bookseeler inventory
Advertising brochure published on the occasion of the 125th anniversary of Louis Vuitton and which was graciously offered to its loyal customers.
The trunk of memories
The French language
Limited to 4000 copies
Number of pages: 158
This book was written by Henry Vuitton, grandson of Louis Vuitton
The soul of travel
Editor: Louis Vuitton Malletier
Language: French and English
Leaflets in cardboard folder and under casing. Many color photographs
Number of pages: 81
Limited edition has only 3000 numbered copies.
Louis Vuitton a French sage
It was in 1821, in a hamlet in the Jura, that a young miller gave birth to Louis Vuitton. At fourteen, a few francs in his pocket, the teenager decides to go to Paris. Two years of traveling on foot, two years of a rough life. With his backpack on his shoulder, young Louis is making great strides towards his extraordinary destiny. Thirty years later, the apprentice founded his business in trunks and fashion packaging. Destruction of Louis-Philippe, war against Prussia, flight of Napoleon III, Commune or birth of the Republic, no event distracted him from the goal he set for himself: to succeed. And it is in the stations, observing the travelers, that he imagines the tricks capable of simplifying their life. He made a splash by inventing the flat trunk! With the epic of the rail, the rise of the steamship,colonial expansion, with Thomas Cook and his group trips, Pullmann and his comfortable wagons, Worth and his dress mode adapted to leisure travel, Boucicaut and his new sales methods, with the Universal Exhibitions in the glory of progress - Louis Vuitton participates in the advent of modern tourism and becomes a powerful trader. In his workshops in Asnières, there are bed trunks, picnic trunks, shoe trunks, parasols, hats and wardrobes, which arouse the enthusiasm of an affluent clientele. was the particular packer, in the prestigious stores of London, Nice, Paris or Vichy, Louis Vuitton creates his own legend, a myth that his sons and grandsons, Georges and Gaston, will grow in their turn.But a legend doesn't just align rich hours with success. Counterfeits, export costs, economic crises are all hazards that weaken the luxury industry. And under the German occupation, the fear of decline led to new markets… After the war, the Vuitton legend was rebuilt around three words: luxury, functionality, innovation. A currency that is still valid today, when the house has passed into other hands and has taken off again. The meticulous work of Stéphanie Bonvicini's historian, elegantly nourished by references to travel literature, the arts and mores of the time, retraces the route of a family and an exceptional brand, which today celebrates its one hundred and fiftieth anniversary.economic crises are all hazards that weaken the luxury industry. And under the German occupation, the fear of decline led to new markets ... After the war, the Vuitton legend was rebuilt around three words: luxury, functionality, innovation. A motto that still holds true today, when the house passed into other hands and took off again. Stéphanie Bonvicini's meticulous work as a historian, elegantly nourished with references to travel literature, the arts and customs of the time, retraces the itinerary of a family and an exceptional brand, which today celebrates its 150th anniversary.economic crises are all hazards that weaken the luxury industry. And under the German occupation, the fear of decline led to new markets ... After the war, the Vuitton legend was rebuilt around three words: luxury, functionality, innovation. A motto that still holds true today, when the house passed into other hands and took off again. Stéphanie Bonvicini's meticulous work as a historian, elegantly nourished with references to travel literature, the arts and customs of the time, retraces the itinerary of a family and an exceptional brand, which today celebrates its 150th anniversary.the Vuitton legend is rebuilt around three words: luxury, functionality, innovation. A motto that still holds true today, when the house passed into other hands and took off again. Stéphanie Bonvicini's meticulous work as a historian, elegantly nourished with references to travel literature, the arts and customs of the time, retraces the itinerary of a family and an exceptional brand, which today celebrates its 150th anniversary.the Vuitton legend is rebuilt around three words: luxury, functionality, innovation. A motto that still holds true today, when the house passed into other hands and took off again. Stéphanie Bonvicini's meticulous work as a historian, elegantly nourished with references to travel literature, the arts and customs of the time, retraces the itinerary of a family and an exceptional brand, which today celebrates its 150th anniversary.retraces the journey of an exceptional family and brand, which today celebrates its 150th anniversary.retraces the itinerary of an exceptional family and brand, which today celebrates its one hundred and fiftieth anniversary.
Number of pages: 364
Louis Vuitton - The birth of modern luxury
Editions de la Martinière
Language: Exists in all languages including French.
Number of pages: 540
This edition tells the story of the House, from its creation in 1854 to the present day. Sum-up book, true reference content, it offers a unique perspective on the evolutions and inventions of the brand that made travel a way of life.
Louis Vuitton: Art, Fashion and Architecture
Louis Vuitton has always cultivated close links with art, architecture, design and photography. This book explores 80 collaborations, with Takashi Murakami and Stephen Sprouse among others.
Book that does not deal with old or modern trunks.
100 Louis Vuitton legend trunks
Probably the most complete book there is. A treat for lovers of exceptional trunk.
This exceptional work, prefaced by Patrick-Louis Vuitton, brings together the most beautiful creations of the House. Bed trunk, wardrobe trunk, Tea-Case, toiletries, circus trunk, library trunk or caviar box: so many incredible pieces behind which can be seen the fascinating adventures of their owners. The book also reveals all the manufacturing secrets of a Louis Vuitton trunk and reveals that the spirit of the House is always driven by the same desire: to perpetuate the excellence of a know-how and to make the art of travel a true art of living.
The trunk - Collection of short stories
Louis Vuitton and Editions Gallimard publish La Malle, a collection of collective short stories. As a passionate collector, Gaston-Louis Vuitton, grandson of the founder, built fabulous archives made up of press articles and news items on the object of his obsession: the trunk. Forty years later, eleven French writers have had access to it and bring stories of theft, espionage, princesses, lost or bloody trunks to life ... Here are eleven short stories by Éliette Abécassis, Fabienne Berthaud, Marie Darrieussecq, Virginie Despentes, Nicolas d'Estienne d'Orves, Patrick Eudeline, David Foenkinos, Philippe Jaenada, Yann Moix, Véronique Ovaldé and Bruno de Stabenrath. Mail box on cover
Louis Vuitton city bags: A natural history
Louis Vuitton presents the very first taxonomy of its most emblematic city bags produced since the beginning of the last century. This precious edition takes stock of the Maison's creations like the great books of natural history. Speedy, Papillon, Alma, Lockit, Bucket, Neverfull, Sac Plat, Pochette, each great line is presented, from the most ancestral to the most recent mutations. Thus, with documented and richly illustrated lighting, this book takes the advantage of a new reading of the Louis Vuitton city bag.
Sail Voller Voyager
Created under the direction of Olivier Saillard, organizer of the exhibition "Volez Voguez Voyagez - Louis Vuitton", this book takes up the structure of the exhibition presented at the Grand Palais in Paris from December 4 to February 2, 2016. In addition, it is enriched with new content:
100 exclusive images from photographer Katerina Jebb, known for her unique take on fashion items.
Fictions and critical essays on Louis Vuitton, written by 20 of the most prestigious critics and authors of fiction from around the world.
An illustrated catalog of the exhibition (the objects are grouped together, with captions and images).
This luxury edition has been crafted from fine materials, using sophisticated techniques, making it one of the finest exhibition catalogs ever to be produced.
Malle Louis Vuitton : French page
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